How To Get The Very Most For Your Home, Even In A Hot Seller’s Market: Part 3

Why Selling Your Home For The Highest Price Possible Takes More Than Just Throwing It On The MLS

Want to get the very most money for your home in this hot sellersmarket?  

Most people dont realize there is much more to selling a home than taking a few photos and throwing it on the MLS, especially if you want the very most for it in this hot sellers market. 

I’m here to help you and anyone you know maximize the profits from your biggest investment and not get caught up in what other people are doing.”

This is part three in the series, and today youll learn why selling your home for the highest price possible takes more than just throwing it on the MLS.

Especially these days in this hot sellers’ market, many sellers think that all it takes to sell their home is to take a few photos and throw it up on the MLS (or maybe even skip the MLS all together).  

Sure, that CAN get a house sold, but definitely not for the most money possible and isn’t that the goal, especially right now?  

Over the last several years, I’ve developed a multi-point selling system.  

Why bother with all these things to get a home sold when it could sell without any of these?  Because my definition of a successful sale isn’t just getting a property sold.  For me, it means getting my clients the very most money possible with the least amount of stress to them.  

To do that it takes a lot more than just taking some photos and putting it up on the MLS.  Doing that is like leaving money on the table, even when you factor in paying a commission.  

So here’s what my system looks like:

  • Proper pricing:  Pricing, especially in this hot sellers market, is both an art and science.  Homes are selling for more than the “comps” would indicate, so pricing your home for a little more than what your neighbor’s sold for isn’t how that works.  Plus, every home is slightly different, even if they look similar from the outside.  There are certain “markers” that are best to price at to attract the most buyers.  Pricing even a $1,000 above one of these magical “markers” can ruin the sale.  
  • Floor Plans: Buyers LOVE having floor plans as a take-away so they can measure their furniture when they get home and see where it fits in each room.  This really helps them visualize their life and their stuff in your home.  Once they can see how their life would work in your home, they are more likely to make a strong offer
  • Professional photography – I personally meet with the photographer to make sure we are getting exactly what we should (and shouldn’t) in the photos.  As they say, a picture is worth a thousand words and I would say it’s worth a whole lot more!  These days, the photos have to be PERFECT in order to bring buyers to your home.  They are THE thing that will help scrolling buyers stop in their tracks and want to come see your home. We’ve got to nail the photos.  
  • Listing link on my website – This marketing tool is one of my favorites!  The MLS only lets us do so much and say so much.  There are rules like how many characters we have to use and what we have to include or not include.  I like to market my listings beyond just the MLS and so I create a page on my website just for your listing where I can bring it life more than I ever could on the MLS.  I use this link to market it to buyers outside the MLS—think Facebook ads, Facebook groups, Instagram, and anywhere else that you or I could post the link to reach your potential buyers.  It really brings homes to life and helps us answer why they should buy YOUR home vs. any others. 
  • Brochure — This is becoming less important as people use their phones instead of paper to remember what a home looks like, but I still like to do them because every little thing helps.  Sometimes the winning buyer asks for one after we are under contract just to keep as a memento!  
  • What We’ll Miss Most: Buyers LOVE this marketing piece.  This is something we’ll work on together, but the whole point is for YOU, the personal who has loved living in this home, share all the wonderful things about what makes this home, in this location so special.  It helps buyers really begin to visualize what life in your home will be like that isn’t already obvious — things beyond what they can see. 
  • Open Houses – Believe it or not, open houses don’t sell a home.  Serious buyers have agents and want to schedule a private showing to view a home so they can take their time and not be distracted by all the other people who are there during the open house.  Even though I know that open houses don’t sell homes, I use them as a way to get direct feedback from buyers to bring back to you. It’s amazing what we can learn directly from buyers and how honest they will be with their feedback.  This information is crucial as we consider when to agree to an offer and which offer to take.  The other reason I do open houses, is because, if entered into the MLS correctly, it gives your home another “ping” on the apps.  Many buyers will search for open houses and when your home is included in the results, it’s just another reminder to buyers that your home is worth seeing.  
  • Facebook & Adwerx Ads – You never know where you’ll find your perfect buyer.  Sometimes they aren’t actively looking for a home.  So, instead of just throwing it on the MLS and hoping they see it, I actively go out looking for THEM.  Facebook & Adwerx ads are ways to find buyers who maybe took a break from looking or just were distracted with other things and aren’t on the MLS to see your listing.  
  • The perfect TIME and day to list your home:  Speaking of going live…did you know there is a perfect day of the week and even time of the day to list a home?  There is!  This one is my listing secret so I’m going to keep it under wraps until closer to when you are ready to list your home 😉 
  • Bonus Material:  This marketing feature is dependent on several factors, but mainly is used to speak to your most likely buyer.  A perfect example of “extra” material that might be useful for a buyer is if there is a particular loan program that would make buying your home more affordable.  For example, if you were selling a condo and it could qualify for down payment assistance funds, then I would have print outs explaining how this home would work with these programs and how if a buyer were to use them, it could make purchasing this home more affordable, which makes buyers more likely to move forward.  

All of the above are what I cover as part of my services and I handle all the logistics for everything I mention above — from coordinating schedules to meeting people at your home to making sure everything runs smoothly every step of the way. 

My definition of a successful sale isn’t just getting a property sold.  For me, it means getting my clients the very most money possible with the least amount of stress to them.  To do that it takes a lot more than just taking some photos and putting it up on the MLS.  Sure, you could do that, but you’d be leaving money on the table, even when you factor in paying a commission.  

THIS is what it takes to get the very most for your home, no matter how great the market is.  

If you or anyone you know is thinking about selling their home, I’d love to put my formula for a successful sale to work and let it do it’s magic. It works like a charm every time! 

P.S.  If you are thinking of skipping the MLS entirely and selling off market, stay tuned for part six of this series, for my article called, “Is Selling Off-Market A Good Idea?” Spoiler alert—sometimes, YES! Learn when and how to do it and still get the very most for your home. 

Looking To Sell? Here's What You Need To Know

Hi there!

Hi, I’m Beth Prasad. I'm a Real Estate Agent who specializes in helping homeowners buy and sell at the same time. Whether it's your first purchase, or you've been around the block a few times, my mission isn't to just sell you a house, it's to educate you in the process so you can make your real estate dreams come true!

Let's set a time to chat soon, so we can create a great plan for your specific situation. The more we prepare before it's crunch time, the smoother your journey will be.

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451 Oak Street, Suite 208
Frederick, CO 80530

bethprasadrealestate@gmail.com

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Hi there!

Hi, I’m Beth Prasad. I'm a Real Estate Agent who specializes in helping first time buyers purchase a Colorado home without breaking their budget.  My mission isn't to just sell you a house, it's to show you how you can make your real estate dreams come true! Let me show you how!

schedule your free consultation

Buy

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Sell

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